Which ZERO colour are you? ❤️🤍 💙🤎💚🧡
ZERO Japan — unique design for daily tea enjoyment
A good teapot brings pleasure to our tea-making. The shape, the feel of the handle, the balance of the pot in your hand, the way it pours — these details are important for our daily tea moments.
The beauty, practicality, and user-friendliness are what I appreciate about ZERO Japan. Around fifteen years ago, I visited their factory in Japan and met the dedicated people behind the craft. Seeing their care for the products gave me a connection to the brand that has stayed with me ever since. ZERO is made in the Mino region, Toki City, Gifu Prefecture, which is famous for over 1,300 years of traditional Japanese ceramic and Minoyaki pottery craftsmanship! -In 1978, Minoyaki was designated as a traditional craft (Dento Kogei) by the Japanese government, and unlike many other regions, Minoyaki is famous for its remarkable diversity and encompasses multiple distinct glaze and firing styles.
Starting from zero
Founded by Koji Inoue in 1992, the company was originally called Beehouse and became ZERO Japan in 2006. The name reflects Inoue’s decision to restart his company from the beginning, after having lost everything to a reseller in the US. So Inoue began again, quite literally, from zero.
Koji Inoue’s design concept brings together many important qualities: beauty, functionality, and usability. Each aspect deserves equal attention because teapots are objects made to be used and enjoyed every day.
The rounded shapes and many bright colors give the ZERO pots a happy, welcoming presence. Their simplicity makes them easy to combine with your favorite cups, whether your tableware is plain or patterned. The clay used in the Mino region of Japan is very bright, making it possible for the pots to be glazed in many shades and with different surface finishes to suit different preferences and styles.
Details that make the ZERO pots feel so pleasant in your hand
The handle is designed to keep your fingers away from the hot body of the pot. And the pot is perfectly balanced so that you can hold it easily with one hand.
The carefully shaped spout allows a tidy pour. We all know how important that is!
And the stainless steel lid clips into place and can be removed for cleaning.
You can simply keep the lid upright when you place the tea in the strainer. Then pour hot water over the tea, flip the lid back to pour the water out, before you prepare your first steep.
There is a lovely story behind the design of the lids: Inoue’s mother asked her son to make a teapot where the lid was removable, but not breakable. She had accumulated several teapots with missing or broken lids, which is often the case for tea lovers around the world.
Inside each pot, there is a removable stainless steel infuser that gives loose tea leaves room to open and release their flavour. The mesh is fine enough so that (almost) only water can pass through. If you steep a rooibos or another herbal infusion or your tea leaves that are very small, you can strain the steeped tea into your cup when you pour. If you steep a speciality tea with large leaves, you can remove the strainer altogether, let the leaves unfurl freely in the pot, and pour through a strainer into your cup.
Together with the smooth glaze, these practical details make the ZERO teapots a true pleasure to use.
A new delivery of ZERO pots will arrive in week 42, and you will be able to have a good look at them and purchase the colour that you love the most @Långbogård in Mölnbo! The sizes that will be available are BBN2 of 4.5 dl, BBN3 of 5.6 dl, and BBN4 of 6.5 dl. All in beautiful colors, and some with a cracked surface.
Hope you like them! You are warmly welcome to contact me for tea and teapots at catrin@brandable.se if you cannot visit Långbrogård!
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